Developments to Date

MacWorld
No further information was made available until the MacWorld show in mid-January 1997, in the Moscone Center in San Francisco. At the keynote speech Gil Amelio talked for three hours, rambling, almost content-less and "very touchy-feely" until Steve Jobs was called up to give his NeXTSTEP demo. He did a simple slider demo using Interface Builder, and the standard six window NeXTTIME demo; to a standing ovation. It was rumoured that the delay was because Steve turned up late.

Press releases from around that time were very vague and even contradictory. The message was one of an internal power struggle. By the time the dust had settled, Avie Tevanian of NeXT was in charge of Apple Software development, with a team of 100 NeXT engineers and 50 Apple engineers working on the new operating system; Jon Rubinstein (once head of hardware at NeXT) was in charge of Hardware at Apple, and key Apple figures had left or moved to one side.

Marco Landi, head of sales, left; Ellen Hancock was still CTO, but no longer with hardware or software development reporting to her, and it was rumoured that she might leave also. More importantly, Heidi Roizen, Head of Developer Relations, had left "to spend more time with her family". She was very well respected at Apple, and it is rumoured that she had said that she would leave if she was ever asked to lie to developers. The extra hours that may have been required, and the loss of projects that she was closely associated with, such as the Pippin (rumoured to go in the March 14 layoffs) and BeOS, are probably contributory factors.

Executive Committee
In addition to new faces, Amelio appointed an Executive Committee to advise him, consisting of Steve Jobs, Steve Wozniak, Avie Tevanian, Jon Rubinstein, Ellen Hancock, and the current heads of marketing and sales. This team doesn't have directorship status, and so is an important positioning statement to show that Amelio listens to Jobs and NeXT people, but hasn't given the reins to them entirely.

The head of sales from NeXT, Mitch Mandich, has become head of Business Sales; as Apple has never had very strong enterprise sales, this isn't as big as it may sound. It effectively means that the NeXT sales and marketing teams have been bundled together in a group that is separate within Apple. Apple's enterprise sales have been historically very low.

A number of technical points have been confirmed:

In addition, full capability for running current Mac System 7 apps will be built in.

A number of points are still definitely unknown:

Companion announcements have been made by MetroWerks, to say that they will port their development tools to Rhapsody, and will provide porting tools for Mac developers.

A recent announcement from Amelio appeared to confirm that the System 7 series (now, confusingly, including a System 8) will continue indefinitely. It appears from both this announcement and the earlier reluctance to flesh out details that senior management at Apple have been very reluctant to say anything that existing Mac users might take offense at. However, this has been taken to the extreme of avoiding making clarifications that have been well overdue. It is ironic that the Mac user, who was once considered to be very discerning, is now perceived, at least by Apple, as being arch-conservative.

Pages designed by:

Paul Lynch
paul@plsys.co.uk

Last updated April 25, 1997.

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